You bring the problem.
I bring 20 years of proven frameworks, Fortune 500 experience, and the bold vision to architect a solution. I blend AI and automation with authentic human expertise — balancing efficiency with personalization.
Predictable results. Fractional investment.
Services Offered
Startups don't need "consultants" who hand over a 50-page slide deck and leave. Startups need builders. They need someone who can escape founder-led sales, hire the first "A" team, and build a repeatable machine that survives the climb from Seed to Series B. The truth…
Tech startups in growth phase (Series A-C) need sales expertise NOW
Many technical founders struggle with sales strategy/execution
Complex sales cycles (enterprise software, cybersecurity) need experienced leadership
I will help you translate your corporate values into customer outcomes— “tell the story” ensuring your team solves mission-critical problems, not just sells features. The result? In 90 days, you get the foundational revenue engine most startups take 18 months to build—without trial and error, resulting in higher NPS, better retention, and predictable revenue.
HOW I HELP: (30, 60, and 90 day packages)
Tier 1: Foundational
Sales Playbook to create success not “figure it out.”
Mutual Plans - Startups lose deals because there’s no shared commitment.
Pipeline Hygiene & Forecasting - Startups run on hope, not data. Investors and boards need predictable revenue.
Tier 2: Scaling Accelerators for Growth
Compensation Plan & Territory Design - Motivating comp plans that align to business goals.
Hiring & Onboarding Sellers - Startups can't afford bad hires or slow ramps.
Partner & Channel Playbook - Startups often have partners but no partner strategy.
Tier 3: Differentiation & Sophistication (Advanced Value)
Value Selling Frameworks - Startups compete on price unless they sell value.
Win/Loss Analysis & Competitive Intelligence - Systematic review of why you win and lose.
Customer Success Handoff - Seamless transition from Sales to CS to prevent churn.
Most transformations fail because the organization stops moving forward while it tries to change direction. You can’t afford a 'transition quarter.’ Your shift from tactical to strategic shouldn’t cost you your momentum. The hurdles?
When things get tough, teams naturally pull back to what feels safe. Suddenly everyone's focused inward instead of on customers.
New management layers mean more meetings—the kind that drain energy instead of creating it. Re-orgs? They often create silos and an "us versus them" vibe that kills collaboration.
And here's the big one: leadership rolls out a shiny new vision, but the team in the field just isn't buying it. They nod in the meetings, then go back to doing things the old way.
As a fractional leader, I don't just "manage" the change; I bridge the gap between your legacy and your future state, and model the extraordinary behaviors and leadership required to carry your current quota. I don't just hand you a new playbook; I work with your team to operationalize the field management process in real-time by implementing my Top 10:
How I help: (30, 60, and 90 day packages)
Tier 1: Diagnose & Stabilize
Cultural & Team Assessment ("Iceberg Audit")
Pipeline & Deal Forensics
Sales Process & Methodology Gap Analysis
30-Day Stabilization Plan
Tier 2: Rapid Transformation
Sales Playbook 2.0
Mutual Action Plan Revamp Framework
Value Selling Transformation
Forecast Model & Pipeline Metrics Overhaul
Compensation & Incentive Redesign
Weekly Engagement Model
Tier 3: Transformation Completion (Major organizational change, post-acquisition integration, market repositioning, or comprehensive sales excellence initiative)
Everything in Tier 1 and 2, plus:
Full 30-60-90 Transformation Roadmap
Sales-CS Handoff Process
Partner/Channel Ecosystem Realignment
Manager Enablement & Coaching Cadence
Performance Management & Accountability Framework
Top performers thriving. Underperformers exited or improved. Manager capability built. Transformation proven with data. Your permanent or promoted VP inherits a high-performance machine.
When your VP of Sales or other key sales role sits empty, everyone else on the exec team feels it.
You're suddenly choosing between running the company and babysitting the sales floor. That's not sustainable.
I become the strategic face for your top clients—your brand, your value, your message stay intact. I own the customer response so the transition is seamless and revenue never skips a beat. The pipeline doesn't slip just because leadership changed. I keep the team laser-focused on white space penetration and new logo acquisition.
I bring fresh eyes to your sales stack and methodology. I audit the “icebergs” —those hidden beliefs and values that sink performance. I scrub your CRM and establish the operational cadence that creates predictability. When your permanent hire arrives, they get a high-performance sales organization—not a renovation project.
One quality team, one focus: the number.