This isn’t just how I’ve made my living - it’s a reflection of what I believe about people and the profession I love.
Organizations that consistently outperform their peers have one thing in common: A go-to-market strategy that operationalizes their values into observable behaviors and repeatable processes. They don’t build on dysfunction.
I’m Marcie Atkinson. For over 20 years, I've successfully led teams for global companies like United Parcel Service, Southern Linc (Southern Company), Hewlett Packard Enterprise, and Pure Storage, as well as six start-ups (three of which I founded or co-founded). I’ve navigated the high-stakes world of tech sales—where the environment was built to disrupt everything, including the sanity of customers and sellers alike. Needless to say, I've recruited, coached, and managed a lot of personalities through various types of transformation. And from a sales perspective, I’ve seen a lot. I bring the frameworks, the tough questions, the war stories, and the commitment to help you get the most from your sellers and go-to-market strategies.
If you are an early-stage founder or company looking to build, refine, and/or accelerate your sales organization to align to your values and grow revenues, I am passionate about helping your team.
"Apprehend, Foresee, and Try to Prevent”
My father spoke words of wisdom each and every day to me and my siblings that usually garnered an eye-roll or heavy sigh. What he may not have realized was that those words of 'Apprehend, foresee, and try to prevent' stuck - and they molded my personhood and shape how I’ve approached my life and profession. I'm a problem solver obsessed with helping sellers become exceptional.
My success is shared. It has been built coaching and managing talented people who committed to the frameworks and did the work. What did I bring? The ability to see what others miss and own what others won't.
Skip the pep talks. Skip the quick fixes. I coach on systems that deliver predictable growth when everyone else is just reacting to chaos.
What you risk reveals what you value. Do you value growth and excellence, or do you value comfort? Most sellers think they want the first but their behavior—avoiding conflict, choosing safe paths, accepting easy "no's"—proves they've chosen the second. Great sellers are willing to take risks. They challenge prospects, ask tough questions, and turn "no's" into "maybe's" because they have something most don't: a strong foundation of proven structures and disciplined process that makes strategic risk-taking possible.
My philosophy is simple: Risk mitigation starts with brutal honesty. Growth requires vulnerability. And real success—the kind you can sustain and actually enjoy—is built on authenticity, not politics or performative hustle. I've helped average sellers become exceptional by giving them what they actually need: support, latitude, sound fundamentals, winning formulas, and a confident foundation to build from.
Because success isn't luck. It's not even hustle. It's a formula. And it starts with ownership.
—Marcie Atkinson
Professional Certifications:
Miller Heiman Alumni:
Conceptual Selling
Strategic Selling
Large Account Management
Negotiation Skills
Challenger Selling Certified
MEDDPICC Certified
Business Value Selling Certified
Leading Sales Excellence Alumni
YCA Project Management Graduate
I would love to help your organization!
Interested in working together? I’d love to collaborate!