Sales Transformation - Turn Underperforming Teams Into Revenue Engines

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Most transformations fail because the organization stops moving forward while it tries to change direction. You can’t afford a 'transition quarter.’ Your shift from tactical to strategic shouldn’t cost you your momentum. The risks?

  • When things get tough, teams naturally pull back to what feels safe. Suddenly everyone's focused inward instead of on customers.

  • New management layers mean more meetings—the kind that drain energy instead of creating it. Re-orgs? They often create silos and an "us versus them" vibe that kills collaboration.

  • And here's the big one: leadership rolls out a shiny new vision, but the team in the field just isn't buying it. They nod in the meetings, then go back to doing things the old way.

As a fractional leader, I don't just "manage" the change; I bring "fresh eyes" to bridge the gap between your legacy and your future state, and model the extraordinary behaviors and leadership required to carry your current quota. I don't just hand you a new playbook; I operationalize the field management process in real-time.

I've spent 20+ years building and transforming top-performing sales organizations at Southern Company, HPE, and Pure Storage. Now I bring those same frameworks, playbooks, and methodologies to growth-stage companies—without the full-time executive price tag.

Most transformations fail because the organization stops moving forward while it tries to change direction. You can’t afford a 'transition quarter.’ Your shift from tactical to strategic shouldn’t cost you your momentum. The risks?

  • When things get tough, teams naturally pull back to what feels safe. Suddenly everyone's focused inward instead of on customers.

  • New management layers mean more meetings—the kind that drain energy instead of creating it. Re-orgs? They often create silos and an "us versus them" vibe that kills collaboration.

  • And here's the big one: leadership rolls out a shiny new vision, but the team in the field just isn't buying it. They nod in the meetings, then go back to doing things the old way.

As a fractional leader, I don't just "manage" the change; I bring "fresh eyes" to bridge the gap between your legacy and your future state, and model the extraordinary behaviors and leadership required to carry your current quota. I don't just hand you a new playbook; I operationalize the field management process in real-time.

I've spent 20+ years building and transforming top-performing sales organizations at Southern Company, HPE, and Pure Storage. Now I bring those same frameworks, playbooks, and methodologies to growth-stage companies—without the full-time executive price tag.